Showing posts with label Bisnis. Show all posts
Showing posts with label Bisnis. Show all posts

Saturday, September 17, 2016

Apple tax ruling must be overturned, says US business group

Apple was ordered to pay €13bn in back taxes to Dublin. Photograph: Mark Lennihan/AP

Washington (Telephost)- Business Roundtable warns of ‘grievous self-inflicted wound’ for EU and its people after Brussels’ ruling that Apple must pay back Ireland €13bn in taxes.

US businesses have warned European leaders they risk a “grievous self-inflicted wound” unless they overturn Brussels’ demand that Apple pay the Irish government €13bn (£11.4bn).

In an open letter to the leaders of the 28 European Union countries, the Business Roundtable group defended Apple over its tax dispute with the European commission.

The US tech giant was ordered to pay €13bn to Ireland last month, after Brussels ruled that the tax breaks it was given between 1991 and 2015 amounted to unlawful state aid.

But the group of US chief executives, who between them run companies with $7tn of revenue and 16 million employees, said the decision “must not be allowed to stand”.

“The precedent set by this decision, if upheld, would increase uncertainty significantly with a consequent adverse effect on foreign investment in Europe, making this decision a grievous self-inflicted wound for the European Union and its citizens.”

It said that non-EU countries would interpret the ruling – if left unchallenged – as a signal that companies could have their assets seized by states “seeking extra revenue or seeking to punish a successful foreign competitor”.

Business Roundtable said the 185 chief executives who it counts as members were particularly aggrieved by the retrospective nature of the ruling on a tax deal reached in 1991.

“Commercial success is uncertain for any business endeavour but companies should have complete confidence that sovereign countries are committed to honouring their laws and have the authority to do so,” they wrote.

“The retroactive nature of the EC decision means that business can never have certainty even on its past tax liability unless or until the EC chooses to decide accordingly.”

Apple chief executive, Tim Cook, has previously labelled the multibillion pound demand “total political crap” and warned that it could affect investment in the EU.

The letter from Business Roundtable, which was also sent to senior politicians including the German finance minister, Wolfgang Schäuble, the European Union president, Donald Tusk, and the US secretary of state, John Kerry, echoed the threat.

It said the commission’s actions “promote tax uncertainty – and unless overturned they will disrupt trade and investment, with the most direct consequences to be borne directly by EU countries and their citizens”.

The letter called on member states to “put an end to the use of state aid investigations that will hamper economic growth by undermining cross-border investment”.

The group has previously lashed out against what it perceives as Europe’s “new and dangerous form of protectionism” amid tax investigations into American firms such as Starbucks, McDonald’s and Amazon.

The commission’s ruling against Apple was based on its objection to an agreement allowing Apple to pay a maximum tax rate of just 1%. In 2014, the tech firm paid tax at 0.005%. The usual rate of corporation tax in Ireland is 12.5%.

The commission said Ireland’s tax arrangements with Apple between 1991 and 2015 had allowed the US company to attribute sales to a “head office” that only existed on paper and could not have generated such profits.

The result was that Apple avoided tax on almost all the profit generated from its multibillion-euro sales of iPhones and other products across the EU’s single market. It booked the profits in Ireland rather than the country in which the product was sold.

Friday, September 16, 2016

How Zara's founder became the richest man in the world - for two days

Zara

Browsing the rails at Zara, you might not be aware of this: but there's an 80-year-old grandfather in northern Spain who helped pick out what you're taking to the till.

Amancio Ortega stepped down as chief executive at Zara's owner, Inditex, five years ago.

But he didn't give up work. Not at all.

Even this week, when the company's rising share price made him the richest man in the world for two days, he wasn't ready to retire.

Every day he still makes the 10km journey from his town centre house to the Inditex headquarters, based just outside the coastal town of A Coruna where he first launched the Zara brand.

Sometimes he sits down with the Zara Woman design team and they kick around ideas for the coming weeks and months - the new layout for a store, a new design for the upcoming winter collection. And if Mr Ortega has a hunch, they listen. After all, he has 60 years' experience in fashion retail, built up from humble beginnings.

According to Forbes magazine, experts in estimating the bank balances of the world's wealthiest, Mr Ortega's fortune overtook that of Microsoft founder Bill Gates on Wednesday and Thursday this week, before fluctuating share prices pushed it back into second place.

This was not Mr Ortega's first time at the top of the tree. In October 2015, he was the world's wealthiest man for a few hours. It was hailed as a milestone in Spain.

Yet compared to the world's other richest people, he has chosen to keep a low profile, avoiding interviews and media appearances whenever possible.

The son of a railway worker, he was born in 1936, just before the outbreak of Spain's civil war. The family struggled to make ends meet, which made a lasting impression on him as a boy.

"One day [he and] his mother went to pick up some groceries," according to Covadonga O'Shea, author of a biography of the Zara founder.

"From below the counter, he heard someone tell his mother, 'Senora… we can't give you any more credit.'"

Ms O'Shea, launching her book in 2012, said Mr Ortega still felt shame at the family's inability to pay.

"When Amancio was telling me this, he was terribly emotional. And he said to me: 'I was deeply hurt and humiliated.'"

He vowed never to let his family suffer poverty again, left school, and went to work in a shirt shop.

He gradually gathered further experience with other retailers and by the early 1960s was ready to set up in business with members of his family and his future wife, Rosalia Mera. They launched first a textile manufacturing company, then later, the Zara brand.

What gave him the edge, and made Zara and its parent company Inditex such a success, was one particular insight.

Shops were taking too long to bring people the fashions they craved. By the time a product arrived, fashion-conscious shoppers wanted something different. He decided he would radically shorten that turnaround time.

"[Amancio Ortega] did something quite unique," says Michelle Wilson, retail analyst at Berenberg.

"He set up with the ambition to give the customer what they want.

"A lot of retail is [the company] deciding what they'll want, manufacturing it and pushing it on the consumer."

Instead, at Zara and sister brands the company listens to what its shop managers tell them - asking what are customers saying, what are they buying?

And because Inditex manufactures, not predominantly in Asia, but in Spain, Portugal, Turkey and Morocco, it can react quickly, ordering more of popular products or changing styles.

"It's a pull model from the consumer rather than pushing the product onto the consumer," says Michelle Wilson.