When someone is in the business of lending or insurance, then it is vital to generate leads. Without such a method, it would be difficult to survive in this cut-throat industry. For instance, if you are someone who sells car loans or who provides insurance policy to automobile owners, then it will be imperative that you keep an eye out for car owners and potential automobile buyers. There are various ways to figure out such numbers. Some methods are more expensive than the others. But every business should keeps its options open and exercise its decisions depending on the existing situation and market condition.
i. Online ads: Everyone from a pre-teen kid to a 70-year old, all is hooked to the net. They surf a lot and frequent a number of websites. Thus, placing your online ads on different sites is an interesting way of capturing the market. It is not as direct as email or telephone-based marketing, but it does help to keep your company visible. It is however vital to set up your ads in an innovative manner so that you can register higher clicks.
ii. E-mail campaigns: E-mail campaign is becoming more of a convention and may sound cliché, but it is still the most popular method to generate new car leads because of its cheapness. Sending an e-mail does not cost a penny, and even if some recipients delete it without even reading, this method continues to dominate the advertising world. In order to get better returns and to prevent spamming, it will be advisable that you do a thorough research of the market, get your auto insurance leads and send e-mails only to those who are actually planning to buy a car.
iii. Social marketing: In today’s age, you cannot ignore social marketing. Social websites like Facebook and Twitter are extremely popular amongst all age groups and they also give businessmen a useful tool to market themselves. By setting up pages & profiles or joining similar groups, you can create a brand for yourself and increase your web visibility. However, refrain from spamming the newsfeed of your page’s followers as that usually propels them to unlike the page or change their settings. It is important that you set up an interactive way to communicate with the audience.
iv. Spread the word on forum and discussion panels: Internet is flooded with a number of forums and discussion panels. Since, the topic is pre-decided at these venues, usually only like-minded people with a common interest are members to it. Thus, you can spread word about your company in an automobile forum and create a lot of new car leads.
v. Telephone and text marketing: The telephonic form of marketing has been in existence even before the dawn of internet. But recently attention has been shifted from direct phone to texts. The latter is more convenient to the client because it doesn’t disturb them as much as a call does. Commercial enterprises looking for auto insurance leads usually send bulk texts to potential customers.